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Pro Plan Veterinary Resource Center logoPro Plan Veterinary Resource Center logo

Veterinary Resource Center

When you need answers, we have experts. Contact us for all your questions regarding Pro Plan Veterinary Diets and Supplements, Pro Plan formulas and client support. We offer veterinarian-to-veterinarian consultations, product recommendations, weight loss/maintenance support, educational tool assistance, and more!

Meet P4P Retriever!

Contacting the Veterinary Resource Center is more convenient than ever! P4P Retriever is a new bot that gathers case information, routes information to our veterinarians, and schedules the best time for us to call you.

A screen capture of the P4P Retriever bot chat with a “How can we help you today?” callout.A screen capture of the P4P Retriever bot chat with a “How can we help you today?” callout.

Digital Product Guides

Access Our 2026 Product Guide

Canine Reference Guide 
 View the recommended indications and benefits of our therapeutic formulas for dogs.

Feline Reference Guide
View the recommended indications and benefits of our therapeutic formulas for cats.

Contact the Vet Resource Center

Reach out to our staff with your questions or to get a consult from a Purina veterinarian. 

Toll-free phone number
Toll-free phone number
Email