Pro Plan Veterinary Support Mission
We’ve dedicated over $3,500,000 million to organizations addressing challenges in the veterinary industry, helping you focus on what you do best… caring for pets.
Working for Vets
Your impact on pets and families is infinite, and our goal is to make a difference in the difference you make. From supporting your calling to care to breakthrough products, we’re proud to be working for you.
Our Partners in Removing Barriers to Care
AVMF REACH Program™
The Pro Plan Veterinary Support Mission has dedicated over $3 million to the America Veterinary Medical Foundation’s REACH Program since 2023 to offset your costs for time and services when helping pets in need.
Have you recently helped a patient when the client couldn’t pay for services? Simply fill out a short form to apply for reimbursement of services through the America Veterinary Medical Foundation’s REACH Program.
Paisley Paws
Life-Saving, Life-Enhancing Fund
This fund aims to reduce hardship euthanasia and help pet owners facing financial difficulties by providing financial support directly to partnering clinics.
Betterment of Mental Health Fund
The veterinary profession faces a severe mental health crisis, exacerbated by financial strain, poor work-life balance, and high emotional demands. Paisley Paws is dedicated to addressing these critical issues through targeted support, financial assistance and more.
Veterinary Hope Foundation
Veterinary professionals face unique mental health challenges, including stress, grief, and burnout. The Veterinary Hope Foundation is changing that reality by fostering supportive environments for learning, healing, and growth—grounded in hope.
Community Support Groups connect veterinarians and professionals with similar peers for 6-week guided sessions to gain practical tools and lasting support.
Expanding Access to Behavior Care—Free for Vets
Ease Pet Vet partners with primary care veterinarians nationwide to make board-certified veterinary behavior support accessible and affordable for every pet family.
By combining specialist guidance with the trusted care of local vets, Ease removes one of the biggest barriers to care: access to qualified veterinary behavior expertise.
Creating a Brighter Future
We’re also working to support the future of the veterinary profession. This includes sponsoring the Utah State University Student Health and Wellness Center (SHWC), which provides primary medical and mental health services to the USU student body.
Helping Pets Like Rihanna
Rihanna came to me as a transfer for some fluid in her chest that was around her lungs. She needed a CT scan and open chest surgery. Rihanna's owner wanted to do absolutely everything she could, but it was really going to be a stretch. That's where the grant comes in. It was wonderful to see her fully recovered, ready to go out and live her fullest life… I mean, that's everything. That's why we do this.
DR. STACY MEOLA | DVM, MS, DACVECC
Wheat Ridge Animal Hospital
Pro Plan Veterinary Support Mission, Offering Financial Assistance to Vet Clinics
Pro Plan Veterinary Diets has dedicated $1 million to help you care for pets with financial needs.
Supporting Your Calling to Care
There are a million reasons you love what you do… and we want to help. That’s why we established the Pro Plan Vet Support Mission.
Partnering with the AVMF REACH Program™
The Pro Plan Veterinary Support Mission has donated $1 million to the AVMF REACH Program™ to offset your costs for time and services when helping pets in need.
Applying is Easy
Have you recently helped a patient when the client couldn’t pay for services? Simply fill out a short form to apply for reimbursement of services through AVMF REACH. Click the button below and look for the “how to apply” tab.
Helping Pets Like Bruno
“Bruno [swallowed] a tennis ball… Even though we knew they had no money left, we went ahead with surgery, because otherwise Bruno would die…Bruno had a gastrotomy and enterotomy, and is recovering well!” - Jameson Humane Mobile Vet Unit